Target Audience-Genre, Sex, Age, Class

1. Gender-male/female
My film teaser trailer will be made for both males and females to watch. It will not be aimed directly at either sex, but most likely men would prefer to watch it as it may be gory and have a lot of violence in, although females have higher liking for both horror and thriller genre films on average. Using the internet I found out about what film genre both women and men on average watch the most. The table below shows the following-Men’s most viewed/favourite genre film on average is a ‘Drama’ genre film; this is the same with the women’s average.The women’s second highest average genre film is ‘Romance’. The Men’s second highest average genre film is ‘Action-adventure’.

The genre which I will most likely base my film teaser trailer on will be Thriller/Murder genre or Action genre. From the results from the table above I have been able to find out that these genres are liked by both sexes. The film will include violence and be rather graphic so will include a lot of blood and guts. I would like my audience to feel jumpy and be on the edge of their seats. I would do this by adding jumpy sounds to the soundtrack and having graphic footage on screen.

Genre
-Thrillers are characterized by fast pacing, frequent action, and resourceful heroes who must thwart the plans of more-powerful and better-equipped villains.

-Action movies are a film genre wherein the story is largely told through physical action as opposed to dialogue.

2. Age-the age group e.g. elderly, teenagers etc
My film teaser trailer will be a 15 or 18 film because it may include a mild use of violence or explicit violence and a may include mild use of strong language. Below is some information that I found using the internet about age groups for films:

PG
Suitable for viewing by persons of all ages. Occasional violence, swearing and coarse language, and the most innocent of sexually suggestive scenes and nudity are permitted in this category.

12
Parental guidance advised. Theme or content may not be suitable for all children although there is no age restriction. Motion pictures in this category may contain less subtle sexually suggestive scenes and nudity and a more realistic portrayal of violence than in the General category; coarse language may occur more often than in the General category.

15
Suitable for persons 15 years of age or older. Persons under 15 years of age must view these motion pictures accompanied by an adult. Motion pictures in this category may contain violence, coarse language or sexually suggestive scenes.

18
Persons under 18 years of age must view these motion pictures accompanied by an adult. Motion pictures in this category will contain horror, explicit violence, frequent coarse language or scenes that are more sexually suggestive than in the 15 category.

Restricted
Restricted to persons 18 years of age and over. Persons under 18 years of age are not permitted to attend under any circumstances. These motion pictures are "adult motion pictures", as defined in the Act, and may contain explicit sexual scenes, violence or scenes. The director will assign this classification to motion pictures if the director considers that the theme, subject matter or plot of the adult motion picture is artistic, historical, political, educational or scientific.

Adult
Restricted to persons 18 years of age and over. Persons under 18 years of age are not permitted to attend under any circumstances. These motion pictures are "adult motion pictures", as defined in the Act, and may contain explicit sexual scenes or scenes of brutality or torture to persons or animals, that are portrayed in a realistic and explicit manner; however, the scenes would, in the director's opinion, be tolerable to the community.

My film teaser trailer age rating will be 15 because of violence and use of coarse language.

3. Interests-Thriller, Action etc
I would like to base my film teaser trailer around an action thriller genre; it would introduce the audience to the genre by using some typical things that happen in a thriller/action genre film, I would also like to introduce a few of the characters from the film or at least some of the main characters in the film. Using freeze frames on the characters I would freeze on a clip and introduce them using some text/ a title. I will most likely include a lot of blood and graphic with fake blood and guts etc and use of make-up etc, this would make it look more realistic when people get killed in the teaser trailer.

4. Class-ABC1, C2DE, lower, higher etc I would like my film to be for anyone from any class who like to watch thriller/action genre films.

Result and Questionnaire conclusion

My results for my questionnaire have given me a better understanding of my audience and what they look for.

PICTURE OF FILLED IN QUESTIONNAIRE:

Questionnaire Result-On a poster for a film what gets your attention?

From the results to this question I am able to get a better understanding of what people look for on a poster and the best thing on that poster which grabs their attention. According to the results the main thing that caputures peoples attention on a film poster is the main picture which had 20 out of the 25 votes. 3 people voted that the actors names grab their attention. 1 vote said that the film company name gets their attention and 1 vote said the font/title grabs their attention. These results will help me when making my film poster as it can show which part of the poster I need to concentrate on most. The results gathered were from the public, the age range of the people who took the questionnaire was 5-50+, from the 25 people there were 15 men and 10 women.

Questionnaire Result-On a film Magazine cover what gets your attention?

From the votes I am able to tell that the most important thing to capture someones eye with on a film magazine is the main picture on the front cover as it had 22 votes out of 25 votes. 2 out of the 25 said the font/title gets their attention and 1 out of the 25 said the stories and review title get their attention. These results will help me when I design my film magazine front cover as it will give me a better understanding of what people want to see.The results gathered were from the public, the age range of the people who took the questionnaire was 5-50+, from the 25 people there were 15 men and 10 women.

Questionnaire Result-What is the most intense part of a thriller genre film?

What is the most intense part of a 'thriller' genre film? the results tell me that people think that the main element to make a thriller genre film intense is the use of graphic-with the blood and guts etc. Joint with the second most amount of votes that made a thriller genre film more intense was the characters and the build up in the film/trailer. These results will help me if i decide to do a thriller genre film trailer. The results gathered were from the public, the age range of the people who took the questionnaire was 5-50+, from the 25 people there were 15 men and 10 women. One person out of the 25 answered other and said that 'screaming makes it ore intense and would make people jump'.

Questionnaire Result-What Genre do you prefer?

The results which I found for my questionnaire tell me that the most liked genre is an action genre with 7 out of 25 votes, closely followed by 6 out of 25 votes with a comedy genre film and 6 out of 25 with a thriller genre film.These results help me when deciding what type of film genre my trailer should have. As the audiences response was that thier three most liked film genres were action,thriller and comedy, i shall ethier do one of those three genres for my trailer/film. The results gathered were from the public, the age range of the people who took the questionnaire was 5-50+, from the 25 people there were 15 men and 10 women.

Questionnaire Result-Where do you most often see a film trailer?

The results which I found from my questionnaire tell me that the majority of people who see film trailers watch them on there TV's. 15 out of 25 votes said they saw most film trailers on TV. the second most votes was 5 out of 25 with people most often seeing film trailers on the internet. The information gathered with this question links well with the question 'which of the following attracts you to go see a film,before it has been released?'. As the most occuring answer/highest vote was film trailers made people want to go see the film, this question tells me where most people see the film trailers. These results will help me advertise my film trailer when it has been completed. It also allows me to understand my audience better. The results gathered were from the public, the age range of the people who took the questionnaire was 5-50+, from the 25 people there were 15 men and 10 women.