Poster Research-'Saw IV'

The film poster for ‘Saw IV’ uses the codes and conventions of the typical film poster, it has the main title, which tells the audience what film the poster is advertising and has one main picture. It doesn’t have the actors names in a large font and it doesn’t standout, but it does use a slogan for the film saying “it’s a trap” this gives the audience a feeling for what could happen in the plot of the film.

The main picture is very strange and look rather creepy and a bit scary, this makes the audience think that the plot for the film shall also be scary and creepy, this makes them think about the genre for the film, they would most likely think the film is a thriller or horror genre film as the picture on the poster is pretty disturbing.

This poster also tells the audience the release date for the film; this is good, as people would start to look forward to the film coming out. Below the slogan it tells the people looking at the poster other information they may want to know about the film like who the director is and who produced the film etc.

This poster also uses a colour scheme of black, white and red, all three colours have semiotics that represent different things, red could be blood or evil, black could be bad or nasty or danger, white could be mysterious and strange etc, all of this links with the film genre being thriller or horror.

From looking at this poster it has made me think about using a slogan and more about colour scheme and how I should use semiotics and colours to represent things and to show genre for the film. It has also made me think about putting the release date on the poster to tell the audience when the film is coming out.